UX leader. Product designer.
Strategic thinker.
Team builder.
Rooted in Atlanta, designing for the world.
SYSTEM-DRIVEN VISIONI design beyond the interface—crafting scalable, end-to-end experiences rooted in systems thinking. I bring clarity to complexity and connect product strategy to user-centered execution.
INSIGHT-LED IMPACT Grounded in research and driven by data—I turn user insights into strategic product opportunities. My work isn’t just usable—it’s valuable, measurable, and built to evolve.
EMPOWERING LEADERSHIPI lead by lifting others—from mentoring emerging designers to aligning cross-functional teams, I foster collaboration, psychological safety, and shared ownership of outcomes.
OPERATIONAL DESIGN EXCELLENCEI build the infrastructure behind great design—establishing processes, tools, and systems that unlock creativity and scale design quality across teams and products.
EXPERIENCEOver the last 20 years, I’ve partnered with diverse brands to craft thoughtful, research-led experiences that put people first.
RECENT WORK
EDELMAN MOMENTUM FINANCIAL WELLNESS QUIZ
Few high earners used their financial planners. We built a quick checkup tool to show users their financial health and seamlessly connect high-AUM leads to advisors—driving engagement and $4M in new assets.
EDELMAN FINANCIAL MANAGEMENT CLIENT PORTAL
We redesigned the Digital EFE Client Portal to boost self-service and reduce planner dependency. Inspired by the success of our wellness tool, the update modernized a clunky experience to meet the expectations of high-net-worth, tech-savvy users.
POWERPLAN FIXED ASSETS DEPRECATION TOOL
We reimagined PowerPlan’s 20-year-old Fixed Assets module as a modern, cloud-native platform—starting with its most painful workflow: month-end close. The UX overhaul simplified depreciation and period close, cut reliance on workarounds, and set the stage for market expansion.
LET’S CHATEmail me at jmasson1280@gmail.com, or connect with me on Linkedin.